Felt Collections
Brand Identity for Felt Collections.
A platform that brings unique crafts, textiles, and art into your home. The work selected by FELT turns traditional notions of craft on its head. It reflects contemporary culture whilst being joyful, often humorous and always demonstrating artistic intent.
We were briefed to create a playful but simple brand reflecting the essence and personality of Peckham. We embraced a rough and relaxed style that mirrors the tactile nature of the showcased works.
Founders Tintin Macdonald and Francesca Wilson come from the worlds of fashion and art respectively and are united in their desire to bring joyful and original craftsmanship to the home.
