The branding was developed and inspired by the location of the apiaries and land where the honey is produced. The brand features an old map of Furzedown Farm and the surrounding areas where much of it is produced. Each jar states exactly which apiary the honey comes from, and by harvesting each location separately it allows us to celebrate the unique quality that each site and jar offers.

Muted earthy tones were used to link back to the land and Gold foiling was used to bring the design to life and add represent the quality of the 100% raw and organic product. The brand also needed to be able to be expanded across further products that were to follow in the future including candles & eco-wraps.

Contributors

Emma Noble
Photography by Jonno Clifford