TWR x Fred Perry

Brand identity for Acid Jazz's new Radio platform
in association with Fred Perry.

We were tasked with creating a distinctive brand for Totally Wired Radio (TWR), the newly established radio station by Acid Jazz, the renowned East London record label commemorating its 30th anniversary. Inspired by the innovative album series by Eddie Piller and Gilles Peterson, TWR embraces diverse musical styles, echoing a legacy of creativity.

Serving as the sonic extension of Fred Perry Subculture, TWR advocates for self-expression, uniqueness, and authenticity. Covering a spectrum from Punk to Funk, Jazz to Reggae, and Hip Hop to Gospel, this station unites music lovers across genres and boundaries. For additional details, visit the following link: https://www.fredperry.com/totally-wired-radio.

A project collaboration with Sophie Heath.

Website: https://totallywiredradio.com/